Popryte (hereinafter referred to as “Popryte”, “we”, “us”, or “our”) respects your privacy and is committed to protecting take the protection of your personal information seriously. We value your trust and are committed to safeguarding your data and giving you control over it.

This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us.

In the event of any inconsistency between this Privacy Policy and our Terms of Service, this Privacy Policy shall prevail solely with respect to matters concerning the collection, processing, storage, and disclosure of personal information.

Popryte is powered by Shopify, which enables us to provide the Services to you.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.

Popryte operates this store and website, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a curated shopping experience (collectively the “Services”).

PERSONAL INFORMATION WE COLLECT OR PROCESS

For the purposes of this Privacy Policy, “Personal Information” means any information that identifies, relates to, describes, or can reasonably be associated with an individual, whether directly or indirectly, including as defined under applicable data protection and privacy laws.Personal information does not include information that is collected anonymously or that has been de-identified, so that it cannot identify or be reasonably linked to you.

This notice applies to the personal information collected from you or about you by Popryte as a brand or as a product from the following sources (Services):

Popryte Websites and Applications

Consumer-facing websites, mobile applications, microsites, social media pages, and other digital platforms operated by or on behalf of Popryte, including websites hosted under our own domains or third-party platforms.

Device and Technical Data

Information collected from devices used to access our Services, including IP address, browser type, device identifiers, operating system, and browsing activity.

Purchases and Transactions

Information provided when purchasing our products or services, including payment, billing, shipping, and order-related details.

Communications

Interactions through email, SMS, customer support, chat features, social media, or other electronic communications.

In-Person Interactions

Information collected during offline interactions, including promotional events, demonstrations, contests, surveys, or product sampling activities.

Advertising and Marketing Interactions

Information relating to your interaction with advertisements, promotional campaigns, newsletters, and marketing communications.

Promotions, Sweepstakes & Loyalty Programs

Information submitted in connection with contests, promotional campaigns, loyalty programs, surveys, testimonials, or other marketing initiatives.

Automatically Generated Data

Data generated during your interaction with our Services, including browsing behavior, preferences, analytics, clickstream data, and usage activity.

Information from Third Parties

We may receive information from third-party service providers, analytics partners, advertising networks, social media platforms, data aggregators, market research firms, and other lawful sources, including but not limited to Google Analytics, Meta, LinkedIn, and Shopify.

This Privacy Policy does not apply to third-party websites, applications, or services that are not owned or controlled by Popryte. Users are encouraged to review the privacy policies of such third parties independently.

WHAT TYPE OF PERSONAL INFORMATION WE COLLECT

Information you choose to give us. Depending on how you interact with our Services, we collect the personal information you choose to share with us, including the following categories of personal information:

Less

Category	Examples
Contact and Account Information	Name, email address, mailing address, phone number, age range and date of birth, username and password or other security answer, personal digital certificate (for user authentication), government-issued ID, or other identifier.
Communications with us	Emails, chats, web-forms, and phone calls (including recordings with your consent where required by law).
Demographic information & interests	Information that describes your demographic or behavioral characteristics, such as your age range and date of birth, gender, geographic location (e.g., zip code), favorite products, content preferences, hobbies and interests, and household or lifestyle information.
User Generated Content (UGC)	Social media posts, comments or opinions, survey responses, customer service inquiries, voice recordings, photos, videos, and other media files that you provide.
Social Media Information	Where you connect through a social media account, we may collect information permitted by the relevant platform and your privacy settings, including profile information, likes, followers, and interests.
Device Permissions & Optional Information	Subject to your consent and device settings, we may collect location data, media files, voice recordings, camera access information, or similar data necessary to provide specific app functionality.

 

Certain categories of personal information may constitute “sensitive personal data” or “special category data” under applicable laws. In such cases, Popryte shall process such information strictly in accordance with applicable legal requirements and only where lawfully permitted.

HOW WE USE YOUR PERSONAL INFORMATION

Depending on how you interact with us or which of the Services you use, we may use personal information for the following purposes:

Provide, Tailor, and Improve the Services. 

We use your personal information to provide you with the Services, including to perform our contract with you, to process your payments, to fulfill your orders, to remember your preferences and items you are interested in, to send notifications to you related to your account, to process purchases, returns, exchanges or other transactions, to create, maintain and otherwise manage your account, to arrange for shipping, to facilitate any returns and exchanges, to enable you to post reviews, and to create a customized shopping experience for you, such as recommending products related to your purchases. This may include using your personal information to better tailor and improve the Services.

Marketing and Advertising. 

We use your personal information for marketing and promotional purposes, such as to send marketing, advertising and promotional communications by email, text message or postal mail, and to show you online advertisements for products or services on the Services or other websites, including based on items you previously have purchased or added to your cart and other activity on the Services.

Security and Fraud Prevention. 

We use your personal information to authenticate your account, to provide a secure payment and shopping experience, detect, investigate or take action regarding possible fraudulent, illegal, unsafe, or malicious activity, protect public safety, and to secure our services. If you choose to use the Services and register an account, you are responsible for keeping your account credentials safe. We highly recommend that you do not share your username, password or other access details with anyone else.

Communicating with You. 

We use your personal information to provide you with customer support, to be responsive to you, to provide effective services to you and to maintain our business relationship with you. For example, we use contact and account information, your communications with us, and other information associated with you (e.g., social media accounts), to engage with or respond to questions, request feedback, and send non-marketing communications.

To fulfil Legal Obligations. 

We use your personal information to comply with applicable law or respond to valid legal process, including requests from law enforcement or government agencies, to investigate or participate in civil discovery, potential or actual litigation, or other adversarial legal proceedings, and to enforce or investigate potential violations of our terms or policies.

We process personal information only where we have a lawful basis to do so, including consent, contractual necessity, legal obligations, legitimate business interests, or other lawful grounds recognized under applicable law.

HOW WE DISCLOSE PERSONAL INFORMATION

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes subject to this Privacy Policy. Such circumstances may include:

• With Service Providers like Shopify, vendors and other third parties who perform services on our behalf (e.g. IT management, payment processing, data analytics, customer support, cloud storage, fulfillment and shipping).
• With business and marketing partners to provide marketing services and advertise to you. For example, we use Shopify to support personalized advertising with third-party services based on your online activity with different merchants and websites. Our business and marketing partners will use your information in accordance with their own privacy notices. Depending on where you reside, you may have a right to direct us not to share information about you to show you targeted advertisements and marketing based on your online activity with different merchants and websites.
• With you when you direct, request us or otherwise consent to our disclosure of certain information to third parties, such as to ship you products or through your use of social media widgets or login integrations.

• With professional advisors, such as lawyers, accountants, insurers, and information security and forensics experts.
• Competent law enforcement, government regulators, and courts when we believe disclosure is necessary (i) to comply with the law, (ii) to exercise, establish or defend legal rights, or (iii) to protect the rights, property and safety of Popryte, our consumers, business partners, service providers, or another third party.

• With our affiliates or otherwise within our corporate group.
• In connection with a business transaction such as a merger or bankruptcy, to comply with any applicable legal obligations, to enforce any applicable terms of service or policies, and to protect or defend the Services, our rights, and the rights of our users or others.

All third-party disclosures are made subject to reasonable contractual, technical, and organizational safeguards, where applicable.

HOW WE PROTECT PERSONAL INFORMATION

Popryte takes care to secure and safeguard the personal information entrusted to us.

We use technical, physical, and administrative safeguards intended to protect the personal information that we process and reduce the risk of loss, misuse, unauthorized access, disclosure, or modification of your personal information. We regularly test, assess, evaluate, and update our security measures, however, due to the inherent nature of cybersecurity risks, we cannot fully eliminate security risks associated with the processing of personal information.

Popryte may suspend your use of all or part of our Services without notice if we suspect or detect any breach of security. If you believe that information you provided to Popryte or your account is no longer secure, please Contact Us.

If we become aware of a breach that affects the security of your personal information, we will provide you and any relevant data protection regulator with notice, as required by applicable law. When permitted by applicable law, Popryte will provide this notice to you using the email address associated with your account or another permitted method associated with your account.

Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services in order to provide and improve the Services for you. Information you submit to the Services will be transmitted to and shared with Shopify as well as third parties that may be located in countries other than where you reside.

Third Party Websites and Links

The Services may contain links to third-party websites or platforms not owned or controlled by Popryte.

Popryte shall not be responsible for the privacy practices, security measures, content, or policies of any third-party websites or services. Accessing such websites shall be at your own risk.

Children's Privacy

The Services are not directed toward children or minors under the age prescribed under applicable law.

We do not knowingly collect personal information from children without legally valid parental or guardian consent.

YOUR PRIVACY CHOICES

Subject to applicable law and jurisdiction, you may have the right to:

• Access your personal information;
• Correct or update inaccurate information;
• Request deletion of personal information;
• Restrict or object to certain processing activities;
• Withdraw consent where processing is based on consent;
• Request portability of your data;
• Lodge complaints with a competent data protection authority.

We reserve the right to verify your identity before processing any privacy-related requests.

Exercise Your Privacy Choices: Depending on your residency, the type of personal information collected, and subject to certain exemptions, you may have choices with respect to your personal information and some of these choices are subject to exemptions and qualifications. We may also choose to extend these choices to you even if we are not required to under applicable law:

• Be informed: You can request information about how your personal information is processed. In some locations you may request information on the identities of third parties that your data has been shared with.
• Access: You can request access to your personal information.
• Correct or Rectify: You can request the correction of inaccurate or incomplete personal information.
• Delete: You can request deletion of your personal information.
• Restrict Processing: You can request we limit the processing of your personal information in specific cases (e.g., profiling, automatic decision-making producing legal or similarly significant effects).
• Data Portability: You can request to receive your personal information in a machine-readable format or ask us to send it to another controller.
• Object or Withdraw Consent: You can object to the processing of your personal information or withdraw your consent at any time (e.g., marketing).

If you exercise these privacy choices, you have the right not to be treated in a discriminatory or retaliatory way. We will respond to your requests at our own cost, unless otherwise specified.

Complaints

If you have complaints about how we process your personal information, please contact us using the contact details below.

International Transfers

Popryte may transfer personal information across borders to any of the places where we and our suppliers and business partners operate. These places may have data protection laws that are different from (and, in some cases, less protective) than the laws where you reside. By using our Services, you agree to the transfer of your personal information to places outside of your place of residence.

If your personal information is transferred across borders by us or on our behalf, we use appropriate safeguards, such as agreeing to standard contractual clauses or model clauses, to protect your personal information in accordance with this notice and applicable law. These safeguards require our affiliates, suppliers, and partners to protect personal information in accordance with applicable privacy laws.

Changes to This Privacy Policy

As business and technology evolve, this notice may be updated to reflect changes. The most recent version will be posted on its website with the Effective Date. Certain laws may require additional steps, such as informing you or obtaining your consent for significant changes before they are implemented. Reviewing this notice periodically will provide information about any updates related to the use of your personal information.

Contact

Should you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of your rights, please contact us at:

Email: listen@popryte.com
Address: Marketed by: Popryte LLP, 402/C, Raheja Heights, near Film City Road, Malad East, Mumbai 400097